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麦当劳全球领导层到访圣农

时间:2014-12-09
来源:圣农 作者:邱贵平 何芳 王敏丽



  11月20日,在亚太区、中东和非洲市场以及中国市场供应链高层领导团队成员的陪同下,麦当劳全球供应链高级副总裁Jose Armario一行参观了福建圣农发展股份有限公司。圣农是中国最大的肉鸡产品饲养商、加工商和供应商之一。接待麦当劳团队的,是以董事长傅光明先生为首的圣农高级管理层。参观期间,对于这次有机会展示圣农纵向整合的工厂,和公司从养鸡场到饲料厂到屠宰厂的生产链,傅光明先生表示十分感激。

  自从几年前麦当劳开始与圣农合作,两家公司都在不断地学习,尤其是学习对方的管理优势、标准、和文化。圣农有着31年的历史,是当今中国致力于白羽肉鸡生产的肉鸡产业领先公司之一。圣农通过利用其全面整合的产业链,已经成功实现了产品的可追溯性。凭借其良好的业务表现以及在高质量及稳定供应方面的投入,圣农已经成为包括麦当劳在内的众多著名客户的战略供应商。2008年,圣农成为北京奥林匹克运动会的鸡肉供应商,之后在2010年再次成为上海世博会和广州亚运会的鸡肉供应商。

  圣农的养鸡场位于福建省光泽县,这里森林覆盖率达74%,其环境特征是空气和水质优良,附近没有其他养鸡场或生产工厂,这块区域确保了圣农鸡肉供应的健康和安全。2013年,圣农加工了2.1亿只肉鸡,而在2014年则达到了2.8亿只。2015年的目标生产量约为3.6亿只肉鸡,增长率达30%。参观期间,傅光明先生表示,他对圣农的增长速度充满信心,坚信圣农有能力可以达到客户标准,也有能力满足市场对于放心安全产品供应的增长需求。

  会晤期间,Jose Armario表示了麦当劳方面的赞赏以及圣农对其支持的感激。他还正式邀请圣农团队参观位于美国的麦当劳总部。

 

中为Jose Armario高级副总裁
  以下为英译文信息:

Sunner hosts McDonald’s Global Leadership at its facility in Fujian

  On 20th November 2014, McDonald’s Global Supply Chain SVP Jose Armario, accompanied by senior supply chain leadership team members from APMEA and China, visited the Fujian Sunner Development Co. Ltd. (“Sunner”) one of China’s largest breeders, processors and suppliers of chicken products. Hosting the McDonald’s teams were Sunner’s senior management led by Mr. Fu Guangming, Chairman of Sunner. During the visit, Mr. Fu expressed his appreciation for the opportunity to showcase Sunner’s vertically-integrated facilities and the company’s production chain, ranging from chicken farming to the management of feed mills to processing.

  Since McDonald’s started working with Sunner a few years ago, both companies have been on a journey of continuous learning specifically learning through each other’s operating strengths, standards, expectations and culture . With a 30-year history, Sunner is today one of China’s leading companies in the broiler industry dedicated to white feather broiler production. The company has successfully realized its product traceability by leveraging its fully-integrated production chain. Through its track record and commitment to investment in high quality and stable supply, the company has become a strategic supplier to many distinguished customers including McDonald’s. In 2008, it was the chicken meat supplier to the Beijing Olympic Games and then again to the Shanghai Expo and Guangzhou Asian Games in 2010.

  Sunner’s chicken farms are located in Fujian’s Guangze with 74% forest coverage characterized by good air and water quality. With no other chicken farms or production facilities nearby, the area ensures Sunner’s the health and well-being of its chicken supply. In 2013 and 2014, Sunner processed 210 million chickens and 280 million respectively. Its target production volume in 2015 will be about 30% higher or approximately 360 million chickens. During the visit, Mr. Fu talked about his confidence in Sunner’s rate of growth and its capacity to meet customers’ standards and growing demand for assured safe supply.

  At the meeting, Mr. Armario expressed McDonald’s appreciation and gratitude for support. He also officially invited the Sunner team to visit McDonald’s in the US.


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